PLATINUM REPRESENTATIVE
Platinum Representations is a dedicated and personalized representation company focused on providing a platform for private, independent hotels and companies that may not have their own offices in India. Here’s a summary of their key offerings:
1. Representation Services: Acting as an ambassador for private, independent hotels and companies, Platinum Representations offers a face and voice for these entities in India. It provides an umbrella under which each hotel or company can sit while retaining its own identity and individuality.
2. Diverse Portfolio: The company prides itself on bringing together a diverse group of properties, ranging from luxurious boutique hotels, spas, and yoga retreats to small forts, palaces, colonial mansions, bungalows, and tented camps/jungle lodges.
3. Increased Exposure: With over 25 years of Experience in the Industry, Platinum Representations aims to give its represented properties increased exposure in the travel trade and trade press. Each property in their collection is carefully selected based on excellence, style, atmosphere, architecture, or unique location.
For travelers seeking a personalized and well-informed approach to planning their holidays in India, Platinum Representations seems to offer a valuable service by curating a collection of unique properties while maintaining a high level of service and transparency.
Advisory Consultancy Services
Platinum Representations, leveraging its extensive experience in the tour operating industry, offers valuable insights and expertise in various aspects of the travel trade. Here’s a summary of what the company can do for businesses:
1. Profound Industry Understanding: With a long history in the tour operating industry, Platinum Representations possesses a profound understanding of the travel trade, allowing it to navigate the complexities of the field effectively.
2. Product Knowledge: The company boasts unbeatable product knowledge, positioning itself as a valuable resource for advice and guidance related to destination-based products.
3. Consultation Services: Platinum Representations is available for hire on a project basis/retainer fee model, offering consultation services for both short and long-term projects.
4. Market Entry and Brand Establishment: The company can assist businesses in entering new markets and establishing their brands. This involves strategic planning and execution to make a successful entry into different regions.
5. Revenue Growth: Platinum Representations aims to help businesses increase revenues in existing markets. Through its expertise and insights, the company can identify opportunities for growth and optimization within established markets.
6. Operational Performance Improvement: The company provides advice on improving operational performance, ensuring that businesses operate efficiently and effectively to enhance overall performance.
7. Comprehensive Planning: Platinum Representations offers guidance on various aspects of product development, including brochure design and strategies for gaining maximum exposure. This comprehensive planning aims to create a lasting and successful product in the market.
In summary, Platinum Representations serves as a strategic partner for businesses in the Travel & Hospitality Industry, offering consultation and advice to enhance market presence, revenue, and operational efficiency. Whether entering new markets or optimizing existing ones, the company provides valuable insights to support the growth and success of its clients.
Marketing & PR Activities
Our marketing strategy, employing SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) techniques, is well-structured and designed to deliver sales while simultaneously building brand awareness and increasing visibility. Here’s a breakdown of the key marketing and PR activities we undertake:
1. Exhibiting at Trade Shows and Road Shows:
– Participation in local trade shows, exhibitions, and road shows organized by tourism boards.
– Regular involvement in trade shows and events to enhance visibility and engage with potential clients.
2. Advertising and E-Marketing:
– Utilizing traditional advertising methods to reach a broader audience.
– Implementing e-marketing strategies for a digital presence.
– Engaging in internet marketing to maximize online exposure.
3. Media Coverage and Press Release Management:
– Managing media coverage to create a positive public image.
– Effectively distributing press releases to share relevant information with the target audience.
4. FAM Trips (Familiarization Trips):
– Planning and coordinating FAM trips for agents and trade media to showcase your event planning capabilities.
5. Collaboration with Tourism Boards:
– Working closely with tourism boards for participation in tactical and seasonal offers, enhancing collaboration and expanding opportunities.
6. Monthly Reports and Information:
– Providing clients with detailed monthly reports on activities undertaken, ensuring transparency and accountability.
7. Related Administration:
– Managing administrative tasks related to marketing and PR activities, ensuring smooth operations.
Our emphasis is on creative and measurable marketing activities with trade and non-trade partners, along with our commitment to reporting, demonstrates a strategic and data-driven approach. Collaborating with tourism boards and participating in relevant events and exhibitions indicates a proactive engagement in the industry. Overall, our comprehensive marketing and PR activities showcase a well-rounded strategy aimed at achieving your business objectives as an event planner.
Brand Positioning
Brand Positioning and Travel Sales Representation with Platinum Representation:
Brand Positioning:
– Objective: To achieve and maintain a leadership position in the segment for each client.
– Approach: Develop and implement specific positioning strategies tailored to the target audience.
Key Strategies
– Focus on core business and products/services.
– Target underserved or new territories.
– Strengthen the existing sales force.
– Reduce turnover costs and manage turnover effectively.
– Provide flexibility in building a sales force.
– Enable new product launches without long-term commitments.
– Enhance prospecting and lead generation effectiveness.
– Improve management of the sales process.
– Mitigate risks associated with hiring and employing.
Platinum Organizers’ Core Competence:
– Areas of Expertise:
– Brand Management
– Business Advisory & India Entry Strategy
– Corporate Communication
– Niche Events
– Product Launches
– Star Endorsements
– In-film Advertising & Promotions
– Structured Public Relations
– Media Management
– Strategic Business Alliances
– Conferencing & Exhibitions
– Marketing and Liaison
Corporate Ethos
– Mission: Deliver the most effective, customized, and target-oriented solutions to clients.
– Philosophy: Act on behalf of the brand, justifying the name “Brandsmith.”
Clientele
– Includes leading entities in various industries:
– Corporate houses
– Film production companies
– Media outfits
– Lifestyle brands
– Liquor companies
– Real estate groups
– State governments & public sector undertakings
– Leisure & hospitality companies
Continuous Evolution
– Constantly strives to evolve cutting-edge solutions and strategies for clients.
– Aims to offer great value additions over time.
Future Outlook
– Past achievements have been glorious.
– Prospects appear even brighter.
– Driven by the conviction and USP of brand management and promotions, Brandsmith is moving ahead with great enthusiasm.
In summary, Platinum Representation is dedicated to positioning brands as leaders in their respective segments through targeted strategies. The core competence in various areas of brand management, coupled with a commitment to delivering effective solutions, has garnered a clientele comprising industry leaders. The continuous evolution of strategies and a promising future outlook position Brandsmith as a dynamic and forward-moving entity in the realm of brand representation and management.